Challenge
Law in Brazil still lives in letterhead paper, heavy PDFs and a communication style distant from the client. Founding a firm that was human in service and digital in operation meant rethinking everything — not just brand, but ritual, process and technology.
Solution
I founded Dias Gouvea Nunes as a law firm with nationwide reach across aviation, consumer and civil law. Clear communication, no-filter client relations, contracts written for people who need a solution.
It was there I found the line between legal thesis and product. Every legal tech I founded next — Direito no Ar, Polvo Legal, LawCapital — was born from a real pain seen from inside the firm.