Challenge
Passengers with flight issues — delays, cancellations, lost luggage — have rights guaranteed by law, but almost no clear path to claim them. A specialist lawyer is expensive and most people give up before even starting.
Solution
I founded Direito no Ar to close that gap. A short form scores the case on the spot, the passenger is connected to a specialist lawyer, and the model is success-based: we only win if the client wins. No upfront cost, no red tape.
I ran brand, product, marketing and operations. Growth, funnel, service — all out of the same place. That's where I learned in practice that legal tech lives or dies on the friction of the first screen.