Challenge
My brother Hugo wanted a place to publish short essays on law, product, and what crosses the mind of someone practicing all three at once. Without turning into a maintenance chore.
Solution
Editorial-first design: serif type, quiet palette, layout that gets out of the text's way. The benchmark is the New York Times, not LinkedIn. Two-click publishing, no heavy CMS.
Plugged into the Flowcode SEO Agent. Hugo writes, the agent handles the rest — headings, metadata, distribution. The text becomes ranking without becoming a task.