Challenge
Brazilian law firms still live in letterhead paper, heavy PDFs and institutional sites nobody opens. The conversation with the client loses on aesthetics and digital friction before the case work even starts.
Solution
I founded Polvo Legal as a studio dedicated to the legal market. Brand, site, deck, proposal automation — all with product-grade craft, not brochure-grade. Law gains a face that matches the price it charges.
I ran creative direction, delivery and sales. Learned that lawyers buy elegance when it comes packaged with a flow that works — not as decoration.